SLAM! 2022
Art Direction, 3d Illustration, Graphic Design — 2022Sports, Leadership, Arts, and Media are the themes of Asian Americans for Community Involvement (AACI)’s annual youth conference. Santa Clara youth can attend the virtual event for free to hear from distinguished speakers across each of these areas.
I had the opportunity to work with the AACI team to art direct and provide creative support for SLAM (for the second year in a row!). The results of the 2022 campaign are pictured below!
Many thanks to Chandler Gassman for additional graphic design and 2d illustration support on this project.
Above: the flagship graphics. The flyer design is pictured left, Instagram graphic top right, and Facebook banner bottom right.
Above: the cover graphics for Instagram in English, Chinese, Vietnamese, and Spanish.
Above: the print flyer designs in English, Chinese, Vietnamese, and Spanish.
Above: Instagram graphics for each of the speakers.
Above: the print design including the speakers.
Publicity
Above: the graphics on Youth in Technology Incubator’s instagram feed and Santa Clara Friday Night Live’s instagram feed
Process
Above: iterations involved in the art direction
Above: the low fidelity sketch of the concept
Above: after the low fidelity concept was approved, we moved into iterations of the high fidelity rendering
Above: Chandler and I worked together to workshop the 2d graphics and assets