Building RepairPal’s brand from scratch
2D Illustration, 3D Illustration, Motion Design, Brand Design ✦ 2020—2022
RepairPal is a two-sided marketplace where car owners can connect with reputable, high-quality car repair shops.
As the lead designer, I worked on a variety of creative assets for everything from product marketing campaigns to internal employee event branding. These assets were used across surfaces including RepairPal’s website, products, social channels, events, emails, and more.
Serving as the brand domain expert, I developed how RepairPal’s brand expresses itself through static and motion graphics, through 2D and 3D imagery, and to consumers and business customers.