RepairPal Brand Refresh
Creative direction, design, illustration, strategy, copywriting and messaging • 2020
I joined RepairPal at the start of the year. I quickly noticed that we needed a unifying, cohesive brand refresh that could duplicate across our multiple channels - our website, our marketing assets, our partner collateral, and even for the internal employee experience.
The brand refresh included illustrations and visual motifs, a friendly new voice and tone, a variety of marketing assets.... but more generally, an entirely new visual system that could perform well across our website as well as in a variety of different mediums and contexts. It was a fun challenge, to say the least! And I thoroughly enjoyed creating each of these assets, concepts, and being able to orchestrate the whole project.
A new species of illustration
I love 3d as a visual form — so I was excited at the prospect of introducing more 3d into RepairPal's visual language. The 3d objects make up the focal point of each main illustration, and I created a library of assets to be shared across the organization for different needs and applications.
