East Bay Getting to Zero Logos
Creative direction and illustration • 2019
A series of logos and logo alternate versions for East Bay Getting to Zero, an advocacy group focused on getting to zero new HIV infections for youth in the East Bay, California. I worked with the group to build off my initial logo concept, the hand and banana, to create a few more iterations to be used for different swag items, promos, and outreach campaigns.
Original Logo Concept
Going off the idea of using condoms to prevent infections and HIV, I wanted to create a logo that was tailored to their young adult audience, a conversation starter, and a bit humorous. After presenting the concept, Getting to Zero decided they wanted to build out the logo to encompass different themes of HIV prevention and overall sexual wellness.
