Fast fashion is such a thorny issue, but it’s one we need to confront as consumers! I created this zine to educate others about how to shop more conscientiously, ethically, and sustainably as a consumer. I was responsible for each aspect, from the illustrations to the writing and research and distribution.
The zine is available on my Etsy.
A series of celebratory print assets for Castro Valley Sanitary District, a local, small public agency in charge of wastewater services and zero waste for the city of Castro Valley.
2019 marks their 80th anniversary, so they needed a variety of print assets for the community’s Fall Festival to designate their booth section and communicate their work to the community, in a show-stopping way. The Fall Festival is a family-friendly event, with the main activities geared toward children, so I wanted to represent that through the final pieces.
Each team gave me a general idea of their activities, and my role was to take creative direction with the hierarchy of information and overall visual design. I came up with three specific asset groups: welcome banners, signage, and various other decorative elements depending on the team. The result is a playful medley of illustrations intended to appeal to kids and parents alike and also to be emblematic of each department’s work.
I created each asset from the character illustrations to the iconography and typographic layout.
Total list of assets:
Banner print designs
Sign board print designs
Cut-out character, Sewer Joe
A three-dimensional public art for the City of Fremont as part of their electrical box art program. The prompt for the box design was “What brings you joy?” I find joy through my work and by sharing that with others, and so my design reflects the cheerful, ebullient, and joyful personal style that I’m proud of.
Stay updated with the painting progress on my Instagram, Twitter, or LinkedIn.
Logos I’ve designed for a variety of nonprofits and social organizations, most based in the SF Bay Area.
A printed banner design to explain basic information regarding private sewer laterals (PSLs) to Castro Valley residents. Residents need to be aware of their own PSL and maintain it, so the banner covers the main points residents should be aware of.
After working with Castro Valley Sanitary District’s engineering team to learn more about the technicalities, I created the banner including drafting the copywriting, creating the illustrations, and designing the typographic layout.
A ongoing series of typography graphics for use in my personal social media. Graphics are either individual or part of a series.
A design I developed for City of Hayward’s new 21st century library and learning center! The design was printed on library cards and keytags as one of four options that community members could select as their personal card.
The prompt for the card design, as given by the City, was “What do you love about Hayward?” My first year as a Hayward resident I spent volunteering at the library with the after school homework help program, where I found my love for working with kids and also the diversity that Hayward is known for (Hayward is, after all, credited as the third most diverse city in California!). My design is a playful interpretation of those experiences I had and hold valuable from my time in Hayward.
Two cover designs for an e-book by Story of Stuff Project.
With the goal being to inform readers about how to disconnect from the internet and our devices, I wanted to explore a nature theme to give viewers a taste of the book’s contents and inspire them to learn more.
A decorative fence wrap for Castro Valley Sanitary District. The fence wrap serves two purposes: to beautify the construction fence plus advertise the environmental services agency (and their 80th anniversary).
The wrap is printed 25 feet long by 8 feet tall, and features two sanitary workers engaged in some of their typical activities (sewer maintenance via manholes and traffic control). My design goal with this project was to highlight a bit of what CVSan employees do and are recognized frequently for in the community, so that viewers can make the mental connection. The lot that the fence surrounds is a vacant, nondescript area that will potentially become a future site for CVSan, so I designed it also with the intention of making it clear how CVSan owns the property and will eventually start to develop it.
Single-color screenprint design for Coastal Watershed Council’s 2019 Snapshot Day.
Snapshot Day is the oldest and largest single-day annual water quality monitoring event in California. It’s a highly anticipated event, bringing together community members and professionals to collect data and learn more about local watersheds.
When I joined the process, the group had an idea already about how they wanted the composition of the illustration to look and gave me a rough sketch one of their team members did. From there, I added in the specific details of the characters, plant species, and bug species that they wanted included. We went through a couple rounds of revisions, adding or taking out certain details, in order to arrive at the final result. Coastal Watershed Council printed the final design on blue t-shirts pictured, and it was given to all volunteers on the day of.
How was your week? is a weekly recap series I pioneered for @htm.elle’s social media. The series is intended to cover what the program students learned for the past week, to communicate that to our social followings. Each week’s recap takes a different art direction, and is interspersed with photos/videos of the actual class week and the students’ projects.
With a weekly turnaround time, every week, I get to not only try out different artistic styles and elements but also test my own ability to work under fast deadlines and translate dense content :)
Full description and photos coming soon!
A few pieces of merchandise/promotional materials for htm.elle, a nonprofit focused on getting more young women of color into STEM.
In general, I wanted to create something vibrant, positive, and mission-oriented to welcome the students into the program, reinforce a sense of community within the group, but also showcase the brand’s cheeky side. I created everything from the aphorisms (including some of my own personal mottos!) to the vector graphics.
A self-initiated project I was inspired to do after seeing our team grow so quickly!
There's so much work that goes into making htm.elle happen, so I knew we should integrate it into our social media somehow. This series is a fun twist on a typical feature series - something more artistic and whimsical.
Personal, just-for-fun illustrations turned into prints for my shop.
Available on my Etsy.
A series of infographics for htm.elle, a program that helps more young women of color get into STEM and launch products. Communicating the extent of the gender/ethic crisis in STEM is imperative for htm.elle’s mission, so for much of that communication I relied on the use of data and statistics. Infographics pictured are used in social media, company documents, the website, or other digital communication assets.
Emails I’ve designed for my personal newsletter, Nicole’s News. The monthly newsletters cover my work and career updates for each month, with each paragraph linking to the relevant website/portfolio piece. The welcome email, “happy news ahead,” is an automated email sent out to each new subscriber (you can receive your own copy by signing up at the link above!)
Overall, with each month’s email I try to be experimental with the layout and design as to improve my own design skills with HTML/CSS, since I custom-code each email. It’s a fun endeavor that reinforces what my personal brand is about while also keeping my network in the loop of life and career updates.
For the prompt of “building credit,” I had to create an illustration that creatively represented the concept while also matching the startup’s existing character design. This was a unique challenge because I typically have only created characters after my own designs, but I had to study the character given to me and understand how to recreate him in different contexts.
After a few explorations, I chose this as the final design because it was a more unique and creative direction than when we typically think of building something (i.e. construction).
Building credit should be thought of as a process of nurturing it over time so that eventually, it’ll support with what you need to or want to purchase -- the process is like nurturing a plant over time so it can yield rewards. And much like a flourishing garden, a strong credit score is something you can be proud of because you’ve put in the hard work to achieve it.
The lightheartedness of the graphic when linked with the concept of building credit helps to make the topic seem less daunting and intimidating while also reinforcing the startup’s brand of warmth and optimism. The final graphic can be used on web, app, emails, etc.
(For bonus points, I also chose to create a subtle animation in addition to the static illustration!)
An experimental video made in part with Revolutionaries Advocating for Greener Ecosystems, a student group at Chabot College. The video profiles different students who are involved in the group and what sustainability and environmental justice means to them. Their own personal experiences are highlighted through the use of motion graphics.
In my role, I was responsible for leading the project, including: interviewing and filming students, editing the film, designing the motion graphics, and sound editing.
View the full project on Behance here.
Editorial and layout design for Point Blue Conservation Science’s scientific report summary. Point Blue wanted something clean and professional to communicate their findings to the larger scientific community. The following pages are a snippet of the larger document.
A series of website illustrations and graphics for htm.elle, a nonprofit focused on getting more young girls into technology through their educational summer program.
Greeting cards with original designs for birthdays and other special occasions. Available on my Etsy.
A fun sticker sheet of American-style tattoos, in vector form. Allows you to enjoy tattoos without the commitment :-)
Available on my Etsy.
An infographic and packaging design for Sudsy, a dehydrated soap product. The graphic walks through the 3 step process of how to use the product. I created the overall visual appearance from illustrations to typographic layout.