For the prompt of “building credit,” I had to create an illustration that creatively represented the concept while also matching the startup’s existing character design. This was a unique challenge because I typically have only created characters after my own designs, but I had to study the character given to me and understand how to recreate him in different contexts.
After a few explorations, I chose this as the final design because it was a more unique and creative direction than when we typically think of building something (i.e. construction).
Building credit should be thought of as a process of nurturing it over time so that eventually, it’ll support with what you need to or want to purchase -- the process is like nurturing a plant over time so it can yield rewards. And much like a flourishing garden, a strong credit score is something you can be proud of because you’ve put in the hard work to achieve it.
The lightheartedness of the graphic when linked with the concept of building credit helps to make the topic seem less daunting and intimidating while also reinforcing the startup’s brand of warmth and optimism. The final graphic can be used on web, app, emails, etc.
(For bonus points, I also chose to create a subtle animation in addition to the static illustration!)